Popup Ads Still In Use

duane's picture

Ask just about any web user and they will tell you they despise popup ads. Web users hate them so much that browsers build the functionality to block them directly into the browsers. Yet, advertisers still pay a bit of money to websites to unleash them onto their audience who may not have an enabled blocker. Cost to the advertiser is rather minimal. Cost the to that portion of the websites' audience I'd have to think is severe.